Rubber Tangents

karmcity:

mattmcinerney:

Brand New: Pepsi, New Bottles

Hm. It looks like they refreshed a dated design with an even older concept. The typeface is something I would have used in a high school PowerPoint presentation. Is it… Bauhaus?!

I think the typeface is iffy as well, but I have a hard time thinking of one that would maintain the visual consistncy as well as the one used here.

I also notice the white wave in the regualr pepsi design is ‘fat’ compared to the diet pepsi…